A HEREFORD entrepreneur has created an innovative product inspired by her father, a World War Two veteran who struggled to keep warm as he grew older and less mobile.
The idea for Muffie was born when founder Teresa Gwilt tried to buy her father a fleecy hand-warmer, only to find that no such product was available. This led her to design and create her own with her father in mind, before realising that her insulated reinvention of the classic muff, designed with two separate pockets to prevent hands becoming clammy, had a much wider appeal.
As a supporter of the Make It British campaign, the Herefordshire based creator has chosen to work exclusively with UK based not-for-profit organisations and “suppliers who give something back”, including Haven, an award winning social enterprise firm that trains and employs people with disabilities in its workshop, and Glasgow based textile specialist BeYonder, who also offer training and opportunities to disadvantaged groups.
For more information about the product, visit www.muffie.co.uk